12 December 2024
Just Flight is proud to announce that it has extended its impactful partnership with the
National Videogame Museum (NVM), reinforcing their shared commitment to education, creativity and community engagement. Through this collaboration, the NVM has supported a series of innovative and inclusive programs that have inspired thousands of young people, families and educators across the UK.
Championing Creativity in Rotherham
Our partnership contributed to the Plug In and Play Games Trail, held during October half-term in collaboration with Rotherham’s Children’s Capital of Culture 2025. This dynamic event engaged over 2,500 participants across eight locations in Rotherham town centre, blending analogue and digital games co-created with local primary school students. Families explored their city through creative play, and young minds discovered their potential as game designers and innovators.
Interactive Learning at the NVM
At the heart of the NVM’s October programming was the installation of five nature-themed video games, offering visitors a unique “Plug In and Play” experience. Over 2,100 museum-goers contributed to crafting a cardboard jungle obstacle course for Sphero Robots, igniting imaginations and demonstrating how play fuels creativity and learning.
Inspiring Future Careers
In November, the NVM hosted three workshops during Discover Creative Careers Week, introducing students from SEND schools to the many roles that make a museum extraordinary. These workshops allowed learners to step into the shoes of curators, pitching their own exhibit ideas and gaining hands-on insights into the creative industry.
Supporting Formal Education
In response to challenges faced by schools, Just Flight’s collaboration has also empowered the NVM to enhance its educational outreach, leveraging targeted marketing campaigns to increase school bookings. With teacher satisfaction at 100%, we are proud to help create spaces where children can thrive academically, creatively and socially.
A Vision for the Future
Andy Payne, Founder and CEO of Just Flight said, "Our partnership reflects a shared vision to foster innovation, accessibility and lifelong learning through the medium of videogames. As we continue to work with the NVM, we are excited to further support programs that bridge play, education and creativity, ensuring every young person can unlock their potential. We would urge other games companies to join this initiative and we would welcome the opportunity to share our experiences with our peers."
Photos supplied by Andy Brown & James Mulkeen